Pay Per Click Management.


When it comes to digital marketing, it’s a literal alphabet soup out there, from SEM, to SEO, SMM, PPC and everything in-between.

But when it comes to “dollar in, dollar” out ROI, PPC (pay per click) takes the lead. PPC or “pay per click” is a model of digital marketing whereby you (or an agency on your behalf) pays a fee each time a targeted prospect “clicks” on one of your adverts.

In a nutshell, with PPC, you pay a fee for every visitor to your site, rather than trying to earn those same visitors through organic search rankings.

Benefits of a PPC Campaign

When it comes to digital marketing, PPC is one of the most widely adopted strategies to include in a company’s marketing mix…and for good reason.

For example, with over 15% of ALL clicks on Google going to Adwords ads (i.e. PPC) you simply can’t ignore the power of getting in front of all those buyers.

Before we dig into the key benefits of PPC, here’s a quick overview:

  • Immediate entry to market
  • Immediate access to highly targeted traffic that is ready to BUY
  • Deep analytics make it easy to measure and track performance of every dollar spent
  • Insights and data can be used across other marketing channels

Simply put, if you’re not investing into PPC, be it on Google, Facebook or other mediums, you’re missing out big on traffic and revenue that is likely being capitalized upon by your competitors.

PPC Aligns Well with Business Objectives

Pay per click advertising is multi-dimensional, and can be used by businesses just like yours to achieve a wide range of business and marketing objectives including:

  • Enhanced brand visibility and exposure
  • Increased market share
  • Boost in sales
  • Uncovering opportunities or bottlenecks in your sales funnels
  • Identifying key demographics and keywords to target in other campaigns

Intelligence, Insights and Data

The great thing about PPC is that almost any metric can be tracked for use throughout your business. This is especially true when combined with other analytics systems like Google Analytics.

Stats are readily available, accessible and customizable, providing you deep insights into customer behavior and performance.

Ready, Set, Go!

Unlike other marketing strategies that take days, weeks or even months to see traffic, PPC is a “pull the trigger” and watch the show kind of channel. Initial campaigns can be set up within a day, and continually managed and optimized over time to ensure that you are always getting the best bang for your buck.

Control where and when you want it

Pay per click campaigns, regardless of the platform you use, typically allow for deep, fine-grain control over a plethora of targeting and other features.

For example, you may find that your ads convert better between 5-10pm on weekdays, but on weekends 12pm-4pm works best. With pay per click, you can adjust your ad camps to accommodate this and more.

Same goes with budget. With PPC you can start as big or as small as you’d like, setting daily budgets that match your goals and ramping up over time as the ad camps are dialed in to produce maximum ROI.

Elements of a Managed PPC Service

If you’re like most business owners, you’ve more than got your hands full with daily tasks, and learning yet another new marketing channel or medium and then having to manage that probably isn’t the best use of your time.

Luckily for you, we offer pay per click management that delivers results.

Typical Elements our pay per click management plans may include:

  • Defining campaign objectives and strategies
  • Crafting & designing higher performing landing pages and adverts
  • Identification of opportunities as well as drop off points in your funnel
  • Ad campaign setup and submission for approval
  • Ad compliance
  • Account settings management
  • Campaign analysis and reporting
  • Ongoing tests and optimization

Pay Per Click Management – where to start

If you’re new to PPC or simply aren’t getting the results you expected, give us a call today. At Saltera we specialize in delivering on every ad dollar you spend. Our team has combined decades of experience helping other businesses just like yours grow and prosper.