Local SEO Company

When it comes to search engine optimization, Google commands most of the discussion. And rightfully so. With over 74% of the entire search market share, Google is and should be your focus when it comes to local SEO.

To achieve a higher ranking within search engines such as Google, you need to have a digital strategy that encompasses numerous facets.

One such facet is your search engine optimization (SEO) strategy. You may think you have a good handle on the overall aspects of SEO, but have you taken into consideration local SEO?
That’s right, there’s a difference. If you didn’t know this, don’t worry, we’re here to help. In order to market your business, or your products in a competitive way, local SEO might provide the edge you’re looking for. And if you type in your business’s primary keywords, we bet your competitors are already on top of it.

What is Local SEO?

Local SEO is the process of optimizing your website so that it can be found in an organic search query as long as the intent of the user is to find local information that matches the content on your website.

These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.

A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

Local SEO Strategies

As our world continues to grow and reach new advanced technological levels, consumers are using local search every day to easily find the best business near them, or a service in their area that will fit their needs. To increase your chances of being found by consumers, local SEO will need to be incorporated into your digital strategy.

Local SEO strategies include making sure your website ranks on search engines like Google and Bing, in addition to business listings such as Google My Business (GMB), Bing Places for Business, Yelp, as well as Foursquare. Having a presence on these pages in addition to localized content on your website and online reviews are all cogs in the effective digital marketing strategy. Many of these opportunities are free for businesses to use.

You, or someone on your team, can easily create a Google My Business account or Yelp account and maintain your overall presence. This includes ensuring your hours of operation are up to date, your address is correct – especially if you’ve ever moved your business, and ensuring your business phone number is accurate.

Attracting Customers with a Local SEO Strategy

It’s fairly common that when a consumer is beginning their search query, they don’t have an exact business name in mind, it is more likely that they have the desired product or necessary service in mind. By implementing local SEO tactics, the likelihood of your business or products being found drastically increases. The likelihood that someone is finding information about your business in the newspaper is drastically decreasing.

Consumers are depending on the internet in order to find information about businesses as well as their products and services. If your business is not being found in a local SEO result, it is highly likely that you are missing out on potential consumers. Incorporating a local SEO strategy with your company’s overall marketing strategy will give your digital presence the boost it needs.

Salterra specializes in SEO for Colorado businesses, leveraging local expertise to drive targeted results. Our strategies focus on increasing visibility and attracting customers within Colorado, helping your business stay competitive in the state’s evolving digital landscape.

We focus on local SEO for Colorado businesses, optimizing for regional keywords and enhancing visibility in Colorado-specific searches. For companies with a national reach, we broaden our approach to attract a wider audience across the U.S., building brand recognition on a larger scale.

Local SEO makes your business more visible to customers in your area, which is crucial for Colorado businesses aiming to attract a nearby clientele. By optimizing for location-based keywords, Salterra helps you connect with local customers searching for services like yours within Colorado.

As a Colorado-based company, Salterra understands the state’s market, customer behavior, and local competition. This insight allows us to tailor strategies that resonate with Colorado audiences, giving your business a competitive edge.

Salterra serves a range of industries in Colorado, including e-commerce, healthcare, real estate, hospitality, and local service providers. Our SEO services can benefit any business that wants to attract local customers and increase its online visibility in Colorado.

Our approach focuses on data-driven strategies that prioritize high-ROI activities, such as targeted keyword optimization, local link building, and region-specific content creation. This ensures that your investment leads to measurable rankings, traffic, and revenue improvements.

Yes! Our team uses techniques like keyword targeting, content optimization, and link building, all tailored to Colorado’s market, to help your business appear prominently on Google. We aim for long-term, sustainable rankings that place your business at the forefront of local search results.

Yes, along with SEO, we provide web design, hosting, social media marketing, and credibility management, all tailored to Colorado businesses. These services work together to strengthen your brand’s online presence and improve user experience for Colorado-based visitors.

Results can vary, but most clients see improvements within 3-6 months. Local SEO often yields quicker results as it targets a specific geographic audience, while ongoing optimization ensures lasting visibility and customer engagement within Colorado.

Our credibility management services focus on building a positive online image for your business in Colorado. By managing reviews, building trust, and maintaining consistent brand messaging, we enhance your reputation, supporting higher rankings and customer loyalty.

Why Choose Salterra?

Choosing Salterra Web Services means partnering with a team that goes beyond standard SEO and digital marketing. Our in-house professionals are Google Certified, seasoned developers and skilled strategists who bring years of hands-on experience to every project.

We’re committed to a client-centered approach, and with a retention rate of over 98%, we build long-term partnerships that emphasize transparent communication and responsiveness. Unlike many agencies, Salterra avoids cookie-cutter solutions. Instead, we design custom, data-driven strategies that align with each client’s goals and market needs, focusing on driving measurable results like increased organic traffic, qualified leads, and improved brand visibility.

Our approach to digital growth is both scalable and sustainable. As your business expands, our strategies evolve to keep you competitive in an ever-changing market. Whether aiming to enhance your local presence or expand nationally, Salterra’s tailored and holistic methods ensure ongoing success. By choosing Salterra, you’re investing in a dedicated team that values your growth and is committed to maximizing your ROI with a focus on sustainable results and real impact.