What is a IFTTT Syndication Network?

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If you’re a savvy business owner you likely curate and publish a metric ton of useful content online, from your blog, to countless social media profiles, you’re on it!

But with the number of social sites and content channels growing every day, it can be an overwhelming and resource-intensive effort to continually post and syndicate content to where it matters most.

In today’s competitive landscape, having a website isn’t enough. You need to have a blog with superior content to that of your competitors, and you need to make sure this content is visible to your audience.

Part of this strategy involves posting (or syndication) of this content through various channels and mediums.

Some of the most popular options include:

  • Facebook
  • Twitter
  • Pinterest
  • Google+
  • Instagram
  • Medium

As you can imagine, this is an exhausting endevour that is best accomplished by an army of content and social media experts. But if you’re like most of us, you don’t have those kind of resources “in house”. Luckily for you (and everyone else), there is an answer that can and does automate much of the “grunt work.”

Enter IFTTT.

What the Heck is IFTTT Syndication?

IFTTT in literally stands for “if this then that”. What the heck does that have to do with syndicating your content?

Well, IFTTT protocols can be used to trigger events (such as syndication to various content mediums). For example, an action within one channel (say your facebook business page or blog) will trigger another action on a separate platform or channel.

How does this work?

With IFTTT you can choose and set up social media profiles on various sites and channels. Next you would need to activate these profiles and give permission to IFTTT services to post to them.

Once those steps are completed you’ll need to locate your RSS feed. The RSS feed for your site, social media profile or web 2.0 property is updated every time you upload content. This RSS feed will later be used as a “trigger” to put the IFTTT protocol in motion.

For example, a blog post published on your site gets added to your site’s RSS feed, this in turn triggers syndication of the post to a web 2.0 property you own (say Medium, blogger, Twitter, etc), then the RSS feed for that web 2.0 updates and triggers syndication of that same content from the web 2.0 to yet another site/channel.

This, in a nutshell, is the basic functionality of a IFTTT system.

How are IFTTT Syndication Systems Beneficial for my Business?

Two words: exposure + visibility.

You already spent time and resources to create high quality content your audience will love. But the days of “if you build it they will come” are OVER.

You NEED to repurpose and syndicate this content in a strategic, thoughtful and planned way to maximize exposure, gain readership, followers and visibility for your brand across multiple platforms.

IFTTT provides you with a systemized way to do this without having to spend countless hours manually posting to dozens of sites online.

The result?

  • More backlinks
  • Increased direct traffic
  • Boost in visibility and brand awareness
  • Improved trust and authority

Not sure where to start?

IFTTT systems can be complicated to set up depending upon your specific needs. Give us a call today and we’ll help you set up a IFTTT that delivers results.