The Value and Process of Keyword Research

Keywords are just that – words are literally the key your online customers will use to reach your website. Choosing a descriptive spectrum of keywords for search engines is crucial to your website’s success. While online research tools for keyword choice are helpful, the greatest weapon in your arsenal is creative thinking.

Your first step is simply to brainstorm. What is your niche? When the general public hears of your business, what are the mental images that come to mind? Simple phrases, general topics, tools and implements used in your trade – all can trigger a response in the search engine arena. Create a list – a long list. You may wish to avoid or keep to a minimum one-word keywords, as they may prove to be too generic and will have little effect on your rankability. The traffic that they generate may not convert, and conversions count.

If you already have a website, take its temperature. Use your preferred analytics tool to process site traffic over the past few months. What have been the keywords searched that led to inbound traffic from search engines? What pages on your site get the most attention?
By researching these two elements, you can add to your growing keyword list and continue to refine its categories. You can also assess your site visitors and where their primary interest(s) lies.

Don’t be afraid to lurk. Do your research on your research! Google your industry. Check out your competition. What are they ranking for? Just as valuable for what works well, check out what doesn’t. You want to find “pain points”. Remind yourself that whenever someone purchases something, it is usually because they want to solve a particular problem. What problem is your audience trying to solve? This is where you can get more specific.

Perhaps you own a bakery. What do you wish to emphasize in your advertising? Do you offer gluten free options? Do you specialize in wedding cakes or German pastries? Do you deliver? All of these items would be outstanding search terms for your keyword keyring.

Start pooling keywords like these together into different categories. Categories help you organize your keywords, so you can create silos of content later on. Once you have categorized sets of keywords, you can then start building pages and develop specific content for your website. Each category of keywords could potentially be a new page on your site. That means you are mastering keyword research, thinking of SEO, and starting a content plan all in one!

Be mindful to prioritize your keywords based on user intent. Think about what search terms come from highest-value traffic. Look at your pool of prioritized keywords and try to decipher where on a buying journey the customer might be. Cross-check your newly chosen prioritized keywords with the competition each category faces once more, just to know what you will be up against.

Remember that your work with keyword research is never done. You will continually want to measure your site performance based on your keyword use, and adjust your strategy to pursue better outcomes. Consistently make an effort to evaluate your process and make adjustments that help you pursue goals and push growth. When you take the time to do phenomenal keyword research, you are much better prepared to deliver content to your audience consistently and effortlessly.

Salterra specializes in SEO for Colorado businesses, leveraging local expertise to drive targeted results. Our strategies focus on increasing visibility and attracting customers within Colorado, helping your business stay competitive in the state’s evolving digital landscape.

We focus on local SEO for Colorado businesses, optimizing for regional keywords and enhancing visibility in Colorado-specific searches. For companies with a national reach, we broaden our approach to attract a wider audience across the U.S., building brand recognition on a larger scale.

Local SEO makes your business more visible to customers in your area, which is crucial for Colorado businesses aiming to attract a nearby clientele. By optimizing for location-based keywords, Salterra helps you connect with local customers searching for services like yours within Colorado.

As a Colorado-based company, Salterra understands the state’s market, customer behavior, and local competition. This insight allows us to tailor strategies that resonate with Colorado audiences, giving your business a competitive edge.

Salterra serves a range of industries in Colorado, including e-commerce, healthcare, real estate, hospitality, and local service providers. Our SEO services can benefit any business that wants to attract local customers and increase its online visibility in Colorado.

Our approach focuses on data-driven strategies that prioritize high-ROI activities, such as targeted keyword optimization, local link building, and region-specific content creation. This ensures that your investment leads to measurable rankings, traffic, and revenue improvements.

Yes! Our team uses techniques like keyword targeting, content optimization, and link building, all tailored to Colorado’s market, to help your business appear prominently on Google. We aim for long-term, sustainable rankings that place your business at the forefront of local search results.

Yes, along with SEO, we provide web design, hosting, social media marketing, and credibility management, all tailored to Colorado businesses. These services work together to strengthen your brand’s online presence and improve user experience for Colorado-based visitors.

Results can vary, but most clients see improvements within 3-6 months. Local SEO often yields quicker results as it targets a specific geographic audience, while ongoing optimization ensures lasting visibility and customer engagement within Colorado.

Our credibility management services focus on building a positive online image for your business in Colorado. By managing reviews, building trust, and maintaining consistent brand messaging, we enhance your reputation, supporting higher rankings and customer loyalty.

Why Choose Salterra?

Choosing Salterra Web Services means partnering with a team that goes beyond standard SEO and digital marketing. Our in-house professionals are Google Certified, seasoned developers and skilled strategists who bring years of hands-on experience to every project.

We’re committed to a client-centered approach, and with a retention rate of over 98%, we build long-term partnerships that emphasize transparent communication and responsiveness. Unlike many agencies, Salterra avoids cookie-cutter solutions. Instead, we design custom, data-driven strategies that align with each client’s goals and market needs, focusing on driving measurable results like increased organic traffic, qualified leads, and improved brand visibility.

Our approach to digital growth is both scalable and sustainable. As your business expands, our strategies evolve to keep you competitive in an ever-changing market. Whether aiming to enhance your local presence or expand nationally, Salterra’s tailored and holistic methods ensure ongoing success. By choosing Salterra, you’re investing in a dedicated team that values your growth and is committed to maximizing your ROI with a focus on sustainable results and real impact.