Image Optimization

There has been a lot of hype about advancements in new technology, including voice search and how a business owner could utilize this tool for their prosperity. While staying current is important, there is a much easier search tool that can be optimized to grow online: image search.

Taking a closer look at the images within these search results, it appears that those who post images often overlook ways to use these images to draw traffic to their sites. Here we will cover the basics of image optimization for search engines.

Images are particularly effective in marketing for retail and consumer goods, as capitalized by Pinterest’s limiting personalized customer support specific to these two business areas. Likewise, Google’s Product Listing Ad categories focus on retail and consumer goods, and searches of any of these categories in Google Images brings up a carousel of sponsored shopping results above the organic results.

While images are surrounded by content, this content may not always accurately describe the image. Failing to provide extra data eventually equates to lost opportunities, leading to fewer clicks and traffic to your website. This can be remedied with images that are properly optimized and pleasing to the end-user. Enhancing images will be naturally ranked better on Google. Google values relevance and quality in returning search results. Below are a few tips for providing a good user experience with your images:

Use ONLY High-Quality Images. While that might seem obvious, one simply needs to look at LinkedIn and see how many bad profile pictures people post of themselves. Consumers equate the quality of an image to that of the product or service. The better the picture, the more likely someone will click on it. More clicks equal a boost in the ranking of that image.

Optimize image data, labels, tags and descriptors. Metadata, labels, and descriptors are all used to index an image properly within Google. These areas are important to Google when identifying the context of your image and where it is to be categorized. Better indexing means better ranking within search results.
Below are the main labels, tags, and descriptors that need to be customized whenever uploading an image online. This is also important when choosing to an image for ranking within Google Images.

Image file name: Begin with initially saving the image on your computer when you already have your content ready. Save the image name the same as the title of your content. For example, if I need an image for a blog I want to post on “Reliable Ways on Measuring Social Network Success”, I would save the image name “reliable-ways-on-measuring-social-network-success”. It is important that you maintain consistency with SEO.

Alt tags: Alt tags are HTML attributes used to describe your image and are often used to describe an image for the visually impaired through screen-readers. Alternatively, an alt tag is displayed when images are disabled in a browser or when the image can’t be decoded.

Descriptions: This area allows for a full explanation of the image and any additional details. Descriptions are displayed when an image within a post or on a site is clicked on and opened in a separate window.

Contextual information surrounding the image: Google determines the relevance of images to search results by the context of everything else around them including text content, other images, image sitemaps, page title, and page URL. Your image should be relevant wherever you’re posting.

Visual images are a dynamic method of engaging and reaching consumers. They captivate end-users and play a powerful role in helping businesses and their products or services get found. Too many businesses fail to optimize images separately from articles, web pages, or landing pages where they are displayed, and as a result, they lose valuable opportunities to promote their brand, store, product or service in search results. Spend a little more time in SEO for images and unlock the potential returns that so many overlook.

Salterra specializes in SEO for Colorado businesses, leveraging local expertise to drive targeted results. Our strategies focus on increasing visibility and attracting customers within Colorado, helping your business stay competitive in the state’s evolving digital landscape.

We focus on local SEO for Colorado businesses, optimizing for regional keywords and enhancing visibility in Colorado-specific searches. For companies with a national reach, we broaden our approach to attract a wider audience across the U.S., building brand recognition on a larger scale.

Local SEO makes your business more visible to customers in your area, which is crucial for Colorado businesses aiming to attract a nearby clientele. By optimizing for location-based keywords, Salterra helps you connect with local customers searching for services like yours within Colorado.

As a Colorado-based company, Salterra understands the state’s market, customer behavior, and local competition. This insight allows us to tailor strategies that resonate with Colorado audiences, giving your business a competitive edge.

Salterra serves a range of industries in Colorado, including e-commerce, healthcare, real estate, hospitality, and local service providers. Our SEO services can benefit any business that wants to attract local customers and increase its online visibility in Colorado.

Our approach focuses on data-driven strategies that prioritize high-ROI activities, such as targeted keyword optimization, local link building, and region-specific content creation. This ensures that your investment leads to measurable rankings, traffic, and revenue improvements.

Yes! Our team uses techniques like keyword targeting, content optimization, and link building, all tailored to Colorado’s market, to help your business appear prominently on Google. We aim for long-term, sustainable rankings that place your business at the forefront of local search results.

Yes, along with SEO, we provide web design, hosting, social media marketing, and credibility management, all tailored to Colorado businesses. These services work together to strengthen your brand’s online presence and improve user experience for Colorado-based visitors.

Results can vary, but most clients see improvements within 3-6 months. Local SEO often yields quicker results as it targets a specific geographic audience, while ongoing optimization ensures lasting visibility and customer engagement within Colorado.

Our credibility management services focus on building a positive online image for your business in Colorado. By managing reviews, building trust, and maintaining consistent brand messaging, we enhance your reputation, supporting higher rankings and customer loyalty.

Why Choose Salterra?

Choosing Salterra Web Services means partnering with a team that goes beyond standard SEO and digital marketing. Our in-house professionals are Google Certified, seasoned developers and skilled strategists who bring years of hands-on experience to every project.

We’re committed to a client-centered approach, and with a retention rate of over 98%, we build long-term partnerships that emphasize transparent communication and responsiveness. Unlike many agencies, Salterra avoids cookie-cutter solutions. Instead, we design custom, data-driven strategies that align with each client’s goals and market needs, focusing on driving measurable results like increased organic traffic, qualified leads, and improved brand visibility.

Our approach to digital growth is both scalable and sustainable. As your business expands, our strategies evolve to keep you competitive in an ever-changing market. Whether aiming to enhance your local presence or expand nationally, Salterra’s tailored and holistic methods ensure ongoing success. By choosing Salterra, you’re investing in a dedicated team that values your growth and is committed to maximizing your ROI with a focus on sustainable results and real impact.