How To Get On The First Page Of Google.
There are many ways to get on the first page of Google, however, there are a few aspects of SEO that you absolutely need to prioritize. In this article, we will take a closer look at these aspects so that you know exactly what it takes to rank and get as much organic traffic possible.
Now, one of the first things you need to do is check out all of the websites on the first page of Google for the keywords you want to rank for. You should take note of the URLs and then have a look at them on a tool such as Ahrefs or SemRush. These tools should tell you the domain authority, page authority, how many backlinks they have, the actual quality of the backlinks, anchor text distribution etc. This type of information will give you a good idea of what you need to replicate on your own site's pages. So, for example, if the sites within the top 10 spots of Google have an average of 50 backlinks, then you should aim to build 50 - 60 backlinks to your own URL over time. You should also copy the anchor text distribution. For example, if on average the ranking URLs have 10 exact match anchor texts, 20 URL anchor texts, 10 miscellaneous and 10 brand name anchor texts, you should strive to duplicate the same anchor text distribution. The main reason for this is that Google is actually showing what it wants to see for that keyword and by duplicating it, you will have a much higher chance of ranking in a top spot.
Next, in addition to researching the sites that are actually ranking, you need to ensure that each page on your website is properly optimized. On-page SEO is extremely important and will only become more important as time goes by. It is imperative that you do thorough keyword research for each page of your website and you can use Ahrefs, SemRush, Long Tail Pro, Majestic and other tools to help with this endeavor. You should select keywords that have a low to medium competition since high competition keywords are extremely difficult to rank for and will take a lot of time and money to do so. You should strive to develop a keyword list of at least a handful to over a dozen different keywords for each page. These should then be sprinkled through out your page. However, make sure that the main keywords with the most volume are placed in the URL, title, headlines, SEO title and copy. Be careful not to over-optimize each page and keyword density should be between 2 - 3%.
Lastly, you need to build high quality backlinks. It is relatively impossible to rank without high quality backlinks and these take a very long time to get naturally. As a result, by building your own backlinks, you will speed up the ranking process. However, it is imperative that you focus on white hat links since these have a much lower chance of being penalized by Google. So, you should strive to get highly relevant guest posts, infographic links, resource page links etc.
In summary, we have just looked at how you can get your site on the first page of Google. SEO takes time and ranking can take as little as a few months to over 1.5 years. So, patience is extremely important and once you properly optimize your site according to these guidelines, you will rank on the first page in time.
The Importance of Web Design with SEO
It is common for marketing gurus to put their primary focus on content marketing, but where does this leave website design in regards to SEO? Reaching the target audience is, of course, important, but you would be putting the cart before the horse if you're focusing on content marketing before web design. There is a delicate balance between web design and search engine optimization and when that happens, you are likely to experience an increase in traffic.
With proper web design, you can achieve brand identity in an effective manner. However, search engine optimization in conjunction with website design helps with your inbound marketing efforts. That being said, let us take a look at why this is crucial.
You need to keep in mind that people go online for an array of reasons, looking for products, services and relevant information. If you do not have a significant presence, then your site will only be lost in the crowd.
Nowadays, over 60% of people using the internet do so on their smartphones. The issue is that many web designs are not user-friendly on these devices and this makes users click away in search for a better experience. This poor experience leads to a substantial drop in sales on your side due to the lack of mobile-friendly design. By tying this design into the perks of SEO, you'll certainly reap the benefits of great user experience.
Search Engine Optimization Balancing Act
Implementing a web design that incorporates SEO should be a careful balancing act as when done improperly, Google will deem your website spammy. For instance, if your site has too many keywords, it will not rank as you would expect. Proper SEO is a culmination of keywords, title tags and great content. All these elements need to be original and relevant and presented alongside other visually appealing components like video or images. Compliant websites are easy to crawl by the search engines. As such, it should be your goal to create pages that are appealing to the search engines.
User Experience Enhancement
While designing your website with SEO in mind, do not forget the users. Their experience as they navigate from web page to web page is just as vital as the search engine that is crawling them. After all, it is the users that ultimately make the purchases when the site is ranked high on the search engine results pages or SERPs. If the web design isn't starting from scratch and being redesigned or new web pages are being added, the existing ones call for a re-assessment. What does their SEO look like and do they require redesign for loading, continuity and ad structure? User experience needs to be addressed on each and every page in order to get ideal SEO in web design.
Indexing For Existence
Perhaps the biggest mistake online business make that do not use professional web design and marketing team is believing that they can launch a site and Google will pick it up automatically. However, this could not be further from the truth. Search engines need to be told that the website exists by utilizing indexing. Otherwise, it will take an eternity to rank. There are various ways to achieve this, XML sitemap being an example. However, site mapping is not always a sure-fire technique of getting Google and other search engines to notice your website. The best strategy is search engine optimization, index the website and then update regularly. This allows for better optimization and higher chances of ranking high, thus potential customers seeing your site.
As you can see, there's an important link between web design and SEO and when utilized properly, it can lead to some appealing results.