How Do Rank In The Google Map Pack?
If you are involved in online marketing even for a couple of months, you may be familiar with Google’s Local Pack. Whenever you search online for a local service, Google will show a map with a few organic search results. This is commonly known as the Google Local Pack or the Map Pack. It appears across 30% of all Google’s first page SERPs. Ranking your local business in this space is one of the most important things to attract highly targeted traffic to your local business. This article provides information on how to rank in the Map Pack.
Google’s Local 3-Pack refers to the SERP feature that is shaped similar to a map and displays relevant local businesses depending on your query. It lists the three local businesses with important information such as their NAP (Name, address, phone number) details. It replaced the 7-pack feature that was popular a few years back. Google reduced the number of businesses displayed in this space and added a map to facilitate the search of your business. Your business should be amongst the three local businesses displayed in Google’s Local 3-pack feature. If not, you are leaving a lot of money on the table.
The Google Local 3-Pack is an internal ranking system. Your business needs to be one amongst the 3-pack for local searches in your area. Just placing your business on the map isn’t enough to secure a spot in the local 3-pack. Your business should follow the right local search engine optimization strategies to rank in the local 3-pack. There are two main factors that affect your ranking in Google’s local 3-pack. Optimizing your Google My Business (GMB) page and optimizing the website for local SEO are these two aspects.
First, check if your local business has been added to the GMB listing. Search your company name and you will know if the business is already appearing in GMB listing. If it appears, you need to claim ownership of the business. If there are no matches, you should register your company. Fill out the application form in Google My Business Page and get the verification code. Enter this code to claim ownership of your business.
Make sure you enter the NAP data (Name, address, phone numbers) in all local listings. This data should be consistent across all local listings if you want to rank your local business in Google’s local 3-pack. The next step is to optimize your site for local search engine optimization. Build backlinks to your site from local businesses relevant to your industry. Focus on the quality of the link than the number of links you get. Customer reviews play an important part when ranking your business in Google’s local 3-pack.
Over 84% of potential customers trust online reviews when buying a product or service. Positive reviews on your Google profile will improve the visibility of your local business. Potential customers will see your star rating when they see the local 3-pack and be more interesting in your business. These are important things to consider to rank your business in Google’s local 3-pack.
The aforementioned article provides information on how to rank in the Map Pack.