How Do I Do Competitor Research?

In an effort to stay at the top of the ranking heap, it’s important to know which of your competitors are performing well on search engines. There are a few key queries to set you on the right path and help you use the information you find to your advantage.

What is your primary keyword?  Start by searching it on Google and you’ll get a list of a handful of your competitors. As you continue to search your own terms, you can see if the same companies come up time after time.  If they do consistently pop up during your searching, where do they rank?  Where are you in relation to them?  The better you optimize, the better your results will be in terms of impressions, ranking, and traffic.

It is important to refresh and reevaluate this process regularly; your competition can change over time, with new companies entering the marketplace and others pivoting into other markets or going out of business. It is always a good idea to reexamine your competitors periodically.

Similarly, you may be the one evolving or making the changes.  Staying on top of new terminology, technology, products, and services will help you stay fresh and current – and at the forefront of the search engine list.

Once you have determined who is your online competition, check out their website.  How old is it?  Is it visually dynamic?  Is it user-friendly?  Is the information current and the content relevant?  Does it translate to tablet/phone/mobile responsiveness easily?

What sets you apart from their approach?

It’s important to know your surroundings in order to keep your bearing.  A bit of proactive effort to educate yourself can serve you well in your presentation to your public, and ensure your continued commanding web presence.

Salterra specializes in SEO for Colorado businesses, leveraging local expertise to drive targeted results. Our strategies focus on increasing visibility and attracting customers within Colorado, helping your business stay competitive in the state’s evolving digital landscape.

We focus on local SEO for Colorado businesses, optimizing for regional keywords and enhancing visibility in Colorado-specific searches. For companies with a national reach, we broaden our approach to attract a wider audience across the U.S., building brand recognition on a larger scale.

Local SEO makes your business more visible to customers in your area, which is crucial for Colorado businesses aiming to attract a nearby clientele. By optimizing for location-based keywords, Salterra helps you connect with local customers searching for services like yours within Colorado.

As a Colorado-based company, Salterra understands the state’s market, customer behavior, and local competition. This insight allows us to tailor strategies that resonate with Colorado audiences, giving your business a competitive edge.

Salterra serves a range of industries in Colorado, including e-commerce, healthcare, real estate, hospitality, and local service providers. Our SEO services can benefit any business that wants to attract local customers and increase its online visibility in Colorado.

Our approach focuses on data-driven strategies that prioritize high-ROI activities, such as targeted keyword optimization, local link building, and region-specific content creation. This ensures that your investment leads to measurable rankings, traffic, and revenue improvements.

Yes! Our team uses techniques like keyword targeting, content optimization, and link building, all tailored to Colorado’s market, to help your business appear prominently on Google. We aim for long-term, sustainable rankings that place your business at the forefront of local search results.

Yes, along with SEO, we provide web design, hosting, social media marketing, and credibility management, all tailored to Colorado businesses. These services work together to strengthen your brand’s online presence and improve user experience for Colorado-based visitors.

Results can vary, but most clients see improvements within 3-6 months. Local SEO often yields quicker results as it targets a specific geographic audience, while ongoing optimization ensures lasting visibility and customer engagement within Colorado.

Our credibility management services focus on building a positive online image for your business in Colorado. By managing reviews, building trust, and maintaining consistent brand messaging, we enhance your reputation, supporting higher rankings and customer loyalty.

Why Choose Salterra?

Choosing Salterra Web Services means partnering with a team that goes beyond standard SEO and digital marketing. Our in-house professionals are Google Certified, seasoned developers and skilled strategists who bring years of hands-on experience to every project.

We’re committed to a client-centered approach, and with a retention rate of over 98%, we build long-term partnerships that emphasize transparent communication and responsiveness. Unlike many agencies, Salterra avoids cookie-cutter solutions. Instead, we design custom, data-driven strategies that align with each client’s goals and market needs, focusing on driving measurable results like increased organic traffic, qualified leads, and improved brand visibility.

Our approach to digital growth is both scalable and sustainable. As your business expands, our strategies evolve to keep you competitive in an ever-changing market. Whether aiming to enhance your local presence or expand nationally, Salterra’s tailored and holistic methods ensure ongoing success. By choosing Salterra, you’re investing in a dedicated team that values your growth and is committed to maximizing your ROI with a focus on sustainable results and real impact.