What are LSI Variations?
LSI stands for Latent Semantic Indexing, which is a method search engines use to analyze the content of your website. LSI is a mathematical methodology used by search engines and NLP (natural language processing) systems to evaluate and determine the linguistic and categorical relationship between various concepts and keywords on a page of content.
In short, this is (in part), how Google determines what your page is about, and how relevant it is to the search intent of the user. If you’re interested in making your particular blog or website rank higher in Google searches, LSI if going to play a major role.
Whether you have an e-commerce website or a personal blog where you share your own opinions and ideas, LSI can increase your traffic if you know how to put it to good use. Please continue reading this article to learn more about LSI and how powerful it can be for attracting more readers and visitors.
What are LSI keywords?
LSI keywords or LSI variations can be defined as words (or groups of words) which are directly related to the content on your website.
For example, if you are writing an article about yoga and you put it on your blog, Google expects to find other words which are usually related to this topic such as “breathing”, “meditation” or “poses”. If this is the case then your page might rank higher in Google searches and this translates into a broader readership.
Back in the days, people would try to trick search engines to rank their websites higher by stuffing as many keywords as possible into a small piece of content. With the passing of time, the experts behind Google became smarter and keyword stuffing will eventually bring you a red flag and a very low ranking status, so don’t try to do it.
Now they use LSI keywords to determine the content quality and the relationship between your targeted topic and the body of the article. As you can probably see, it is paramount to use the correct LSI keywords to make your page rank higher.
How to find good LSI keywords?
Now that you are aware of the potential of LSI keywords and LSI variations, you are probably curious how to use them as efficiently as possible. The easiest way would be to use certain LSI keyword generators which can be found online and are usually free to use. These generators can quickly create a list of potential keywords you can use throughout your content (in titles, headings, paragraphs, etc).
However, you can also find them manually. For example, if the title of your topic is “smartphone power bank”, you should put yourself in the customer’s shoes and ask yourself what keywords you would type on Google if you want to buy such a product. Some customers search for “phone battery charger” or “iPhone battery pack” or “3,000mAh battery for Samsung phone”, etc. These variations have the same central meaning (a device to charge the battery of your phone), but they are expressed differently.
Some people say that LSI keywords are just synonyms of your topic, but that’s usually limited way of thinking about it. Google’s algorithms are increasingly advanced and it is a good idea to approach the process of finding good keywords from different angles. If you take the time to produce content which has a natural, organic flow, you’ll reap the benefits of attracting more potential buyers and readers!